A land survey business is very technical so you should focus on your company’s professional expertise and the unique value proposition you offer to your potential customers. Take control of your customer service touchpoints. That would mean taking care of your customers through all phases of the transaction.
You might want to increase your company’s emphasis on your target market segment or sector of the market in which your land survey team has the most expertise. Target market may include the real estate, mortgage and construction sectors.
Networking with the big guys who run these sectors would be highly helpful in growing your business. Create a mutually beneficial partnership with real estate agencies.
One way to do this is to send a PDF or a professional looking brochure that would showcase your services as a land surveyor Utah. You may want to connect and organize a short land surveying program during one of the agency’s real estate meetings.
Each presentation shall be created with value so that the real estate agency can better serve their clients. Reinforce initial contact by regularly posting land surveying tips through social media.
Participate in home shows, such as a regional home and garden show held in the city’s convention center or fairgrounds exhibition hall.
Sponsor events to raise your public profile. Successful sponsorships create connections with customers. The ineffective ones may drain your marketing budget.
Improving customer loyalty is another focus. Customer acquisition can be achieved by encouraging loyalty through social media by creating innovative customer loyalty programs.
However, social media can be time consuming. Do not think that you can just post and post there. Hire a virtual assistant to perform the research for you, which may include setting up your blog.
Set up a content pipeline with your blog and just reuse them for sharing. Spend a little time each day to find content that is appropriate and interesting to your market.
The good side of social media marketing is that it helps land surveyors attract customers. Getting your marketing strategy right is all about walking a mile in your client’s shoes.
Listen to their complaints. When you solve a complaint, you open an opportunity for you!